The MoreVALUE sponsoring program of Erste Bank
Sponsoring as we understand it is the voluntary promotion and support of institutions, initiatives and projects in the areas of society, culture and education.
The MoreVALUE sponsoring programme is our commitment to social responsibility and moreover to values the enterprise deems worthy of support and promotion. These values go beyond the enterprise’s immediate field of business. Sponsoring as we understand it is no hidden advertisement for ourselves, no marketing tool or a form of lobbyism which in one way or another gains profit or business advantages for the enterprise, but an MORE VALUE which the enterprise affords, which comes from the proceeds of business and is passed on to society.
Thus, these are intangible values – humane, social, cultural – the enterprise is committed to. Values we do not create but which are valuable to us. This MORE VALUE is passed on to the people via our support and promotion of institutions, initiatives and projects and eventually benefits the individual and his/her social and cultural needs.
The MoreVALUE sponsoring program of Erste Bank is our VISIBLE commitment to our responsibility for society and the individual. It is an expression of our self-conception that we as an enterprise afford this MORE VALUE; it is a matter of course for us.
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