The ExtraVALUE Sponsoring Programme of Erste Bank

Sponsoring as we understand it is the voluntary promotion and support of institutions, initiatives and projects in the social, cultural and education areas.

The ExtraVALUE Sponsoring Programme is our commitment to social responsibility and, moreover, to values that our enterprise deems worthy of support and promotion. These values go beyond the enterprise’s immediate field of business. Sponsoring as we understand it is not self-promotion, it isn’t a marketing tool or a form of lobbying, which in one way or another creates profit or business advantages for the enterprise. For us it is the EXTRA VALUE that our enterprise affords, which comes from the proceeds of business and is passed on to society.

Thus, these are intangible values – humane, social, cultural – that the enterprise is committed to. Values that we do not create but that are valuable to us. This EXTRA VALUE is passed on to the people via our support and promotion of institutions, initiatives and projects, and eventually benefits the individual and his/her social and cultural needs.

The ExtraVALUE Sponsoring Programme of Erste Bank is our VISIBLE commitment to our responsibility toward society and the individual. It is an expression of our self-conception that we as an enterprise afford this EXTRA VALUE; it is a matter of course for us.

Publication: The ExtraVALUE Sponsoring Programme
This publication is a comprehensive documentation of the projects supported between 2011 and 2016.

Team

Ruth Goubran
Head of Community Affairs & Sponsoring

Theres Fischill

Katharina Egger

Contact:
sponsoring.kultur@erstegroup.com
sponsoring.sozial@erstegroup.com

Erste Group Bank AG
Community Affairs and Sponsoring

Am Belvedere 1
1100 Vienna
Tel.: +43 05 0100

For sports inquiries please contact sport@erstebank.at.

External links:
www.erstegroup.com
www.erstebank.at

 

Awards

MAECENAS 2017

The ExtraVALUE Sponsoring Programme of Erste Bank awarded MAECENAS for "Best Art Sponsoring".

Ruth Goubran, Head of Community Affairs & Sponsoring Erste Bank, Martin Schwarz, Speaker of the  Board for Economy and Art; Madeleine Pühringer, Managing Director for Marketing and Sponsoring at Sparkasse Oberösterreich; Katja Erlach, Head of Sponsorship Bank Austria;

Ruth Goubran, Head of Community Affairs & Sponsoring Erste Bank, Martin Schwarz, Speaker of the Board for Economy and Art; Madeleine Pühringer, Managing Director for Marketing and Sponsoring at Sparkasse Oberösterreich; Katja Erlach, Head of Sponsorship Bank Austria;

On 29 November, the ExtraVALUE Sponsoring Programme of Erste Bank was presented a MAECENAS for best art and culture sponsoring in the category large enterprises at the Maecenas Gala held at Hotel Imperial.

Since 1989, the independent Austrian Business Committee for the Arts (IWK) has been presenting the Austrian art sponsoring award MAECENAS in cooperation with the Austrian Broadcasting Corporation to entrepreneurs and enterprises for the promotion of art projects that could not have been realised without this support.

External link:
www.maecenas.at

 

MAECENAS 2016

The Project “VIENNA DESIGN WEEK – City Work - Erste Bank ExtraVALUE Design Award” was awarded with the MAECENAS recognition award.

© picturesborn

On 23 November 2016 Erste Bank received a MAECENAS recognition award for the project “VIENNA DESIGN WEEK – City Work - Erste Bank ExtraVALUE Design Award” in the Concept of Large Enterprises category at the 28th Maecenas Gala held at Hotel Imperial.

The City Work Format and the Erste Bank ExtraVALUE Design Award

City Work, a format developed within VIENNA DESIGN WEEK, offers designers the opportunity to participate in the festival with projects from the field of social design. Partly conceived in collaboration with Caritas, these projects are presented during the festival. In addition to honouring the designers’ work, the Erste Bank ExtraVALUE Design Award also draws attention to themes of social design. City Work is realised as part of Erste Bank’s ExtraVALUE Sponsoring Programme.

The Erste Bank ExtraVALUE Design Award 2015 went to the committed project Infrequently Asked Questions by Ebru Kurbak. In 2016 a catalogue was also published and an exhibition was presented at the Austrian Museum for Folk Art and Folk Life.

The independent Austrian Business Committee for the Arts (IWK) has been presenting the Austrian art-sponsoring award MAECENAS since 1989 in cooperation with the Austrian Broadcasting Corporation (ORF). It is given to entrepreneurs and enterprises for the promotion of art projects that couldn’t have been realised without their support.

External link:
www.maecenas.at

 

INTERNATIONAL SPONSORING AWARD 2016

The ExtraVALUE Sponsoring Programme of Erste Bank was awarded the International Sponsoring Award (ISA) in the Cultural Sponsoring category.

Jean-Baptiste Felten, Geschäftsführer der Felten & Compagnie AG (Jurymitglied); Ruth Goubran, Head of Community Affairs and Sponsoring Erste Bank; Theres Fischill, Community Affairs and Sponsoring Erste Bank; Hans-Conrad Walter, Herausgeber der Sponsoringpublikationen Jahrbuch Kulturmarken und Annual of European Cultural Brands (Jurymitglied).

On the evening of 19 May 2016, the German Sponsorship Association (FASPO) presented the International Sponsoring Award (ISA) to the best projects of last year. ISA is considered the authority for the quality of projects and is one of the most renowned awards in the sponsoring industry.

External link:
ISA 2016

MAECENAS 2015

The ExtraVALUE Sponsoring Programme of Erste Bank was awarded a MAECENAS for best art sponsoring.

Martin Schwarz, Sprecher des Vorstandes Wirtschaft für Kunst; Josef Trawöger, Vorstandsvorsitzender der Österreichischen Beamtenversicherung VVaG; Ruth Goubran, Head of Community Affairs & Sponsoring Erste Bank; Markus Eder, Casinos Austria AG

On 25 November 2015, the ExtraVALUE Sponsoring Programme of Erste Bank was awarded a MAECENAS for best art and culture sponsoring in the Concept of Large Enterprises category at the 27th Maecenas Gala held at Hotel Imperial.

The independent Austrian Business Committee for the Arts (IWK) has been presenting the Austrian art-sponsoring award MAECENAS since 1989 in cooperation with the Austrian Broadcasting Corporation (ORF). It is given to entrepreneurs and enterprises for the promotion of art projects that couldn’t have been realised without their support.

External link:
www.maecenas.at

 

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